Enroll Cardholders
Seamlessly add or remove participants to match care plan changes.
Integrate Food as Medicine into Care
Fresh Connect equips healthcare providers, health plans and community-based organizations to provide medically tailored grocery benefits that improve health outcomes, reduce care costs, and strengthen engagement.
Simply and Seamlessly
The
Landscape
The healthcare system is recognizing what communities have long known — food is foundational to health.
Yet, 38 million Americans still struggle to afford food that supports their wellbeing, driving preventable chronic disease and costing the U.S. more than $1.1 trillion each year.
While billions of dollars are now being invested in Food as Medicine — through Medically Tailored Meals, produce prescriptions, and nutrition therapy — grocery prescription programs remain largely underinvested in.
Designed to be cost-effective, easy to scale, and built to give individuals the flexibility and dignity to choose foods that work for their lives, these programs represent one of the most promising — and overlooked — opportunities in the Food as Medicine landscape.
Our Solution
Fresh Connect: The Payment Infrastructure that Powers Food as Medicine
Fresh Connect Card
A reloadable prepaid debit card programmed to focus spending on nutrient rich foods. Members can shop for approved foods that align with their care plans and cultural preferences — at more than 50,000 retailers nationwide.
Fresh Connect Platform
A secure web-based platform that allows organizations to manage enrollment, set benefit rules, and track spending.
Fresh Connect Support
Our dedicated Cardmember Success Team ensures cardholders stay engaged, informed, and supported — driving high utilization and satisfaction.
A simple, scalable way to deliver Food as Medicine, with the outcomes and data healthcare needs.
Spend & Shop
Cardholders use their cards at grocery stores and local farmers markets to purchase approved healthy foods.
Monitor and Evaluate
Access real-time analytics to measure utilization and engagement.
